Objective
JC Decaux is the No.1 outdoor advertising company in Europe, and No.1 worldwide in self-service bicycles. Having launched the first self-service project in Vienna in 2003, in 2007 JC Decaux was looking for a partner who could work with them Europe-wide to meet the rapid growth demands as their service grew in popularity.
Result:
In order to meet the growing demands most efficiently, JC Decaux had to outsource card personalisation, moving it out of their local branches. CPS Technologies, ABnote Europe’s French subsidiary, was selected as the trusted partner to make this happen. Despite a very short time frame and working with specifications that were not designed for wider scale production, CPS was successful in delivering personalised cards to JC Decaux on time, to support their crucial project launch in Paris.
CPS Technologies now personalises cards for JC Decaux for 23 different cities across Europe.
“We were very pleased with CPS Technologies’ ability to respond to our needs in such a short time frame. We are able to depend on their reliable service as we expand across Europe.”
Thomas Valeau
Director of Client Relations
JC Decaux