We offer a loyalty card solution that delivers big on:

Insight – offer your customers greater choice and use their choices to learn about your their likes and dislikes.

Open-ness – your customers want versatility and multiple options for redeeming rewards.

Modularity – vitally important if you need a program that works across multiple channels.

Simplicity – because if it’s not easy to use, your customers won’t use it.

Communication – it has to be real-time, relevant and personalised communications, either in-store or via personalised SMS or email.

Cross border support – increasingly important for international retailers.

The benefits of our loyalty card system are:

Low set-up costs – implementation costs are linked to the degree of customisation you require.

Pay as you go – we provide a hosted loyalty card service, so you only pay for what you use.

We help you:

• Choose the configuration that best suits your business.
• Understand the impact on your existing business processes.
• Set up hosting arrangements for you, or enable you to host in house.
• Evaluate magnetic stripe cards, chip cards, contactless cards and RFID stickers.
• Create packaging that’s right for you.

The loyalty and gift card market today

The growth of loyalty and gift card schemes reflects retailers’ enthusiasm for better customer engagement. And it’s easy to see why retailers pursue positive customer experiences: customers are now likely to change brands after just one bad experience. With the cost of acquiring a new customer 5 to 7 times higher than the cost of retaining an existing one, customer engagement is a smart investment.

In mature European retailing environments, the requirement for revenue growth has led retailers to look to various forms of payment cards. Successful projects range from co-branded and store cards to closed-loop prepaid and reloadable gift cards. And it’s not unreasonable to expect that a number of coalition loyalty programs with large membership bases will evolve to offer payment functionality.

Against this background of changing requirements, it’s important for you to have a loyalty solution that is both modular and flexible, so you can build the solution incrementally, adapt to market changes and treat different customers in different ways.

Looking at loyalty? Contact us to find out what we can do together